That is the problem. Their production and distribution capacity is not enough to handle this kind of partnership with this kind of demand and volume. This makes for a poor partnership, something that should have been considered when both sides entered into this.
There should have at least been a plan in place to significantly increase production to the volumes needed in the near future.
If I remember they were adding production I think it is was supposed to be on line in Nov? Also you want to have partners that want to do it. I applaud Bluhm for finding and working with companies and individuals who want to support ISU athletics and supply us a quality product to enjoy/use.