Honestly, it will be an egg in the Big 12's face if the PAC gets an overall (media, bowls, CFP, etc.) package that is more than the Big 12. The media heads will make fun of our posturing over the last couple months while attempting to offer the 4 corner schools.
I get the feeling that the PAC's media will rely heavier on streaming more than traditional viewing channels, so in the long run, the branding of the Big 12 should be better.
Does the PAC 12 have some deal imminent that I’m not aware of?