CR Gazette: ISU AD facing potential $147M deficit by 2031 with direct to player payments

Kinch

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Sep 19, 2021
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If ISU required a mandatory student fee of $100/term, it would be enormously unpopular and would generate only $6 million per year. The Athletic Dept would still be $14 million short of generating the $20 million needed for direct payment to athletes.

I think a better approach would be for the Iowa legislature to pass a new tax on the sports gambling industry in Iowa that would generate $40-$50 million per year and be evenly split between between ISU and Iowa.
A better approach would be slap a tariff on Kirk Ferentz salary.
 
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alarson

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Explain why you think this. Most schools charge students an athletics fee.

They certainly don't need to be charging more just so some athletes can make hundreds of thousands if not millions of dollars. Student fees have existed, but they are often a direct subsidy for things like free or discounted tickets, and the value is comparable. Not just covering a new expense by putting it on the students' backs.

Especially not in an era where more and more of a burden is already put on students and students are having massive debt piled upon them.

Honestly insane anyone would think its a good idea.
 

CyCity

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My main issue with all of this, is they keep raising ticket prices. This is just pricing out more and more people. ISU already has some of the highest ticket prices in the B12 let alone P4. I have discussed this on here before.

I ended up giving up my season tickets because of a lot of weekend conflicts have made it difficult to make every game, and selling them you never get your money back. The math just doesnt work out. I can go to as many games as I want and spend way less money for very similar seats, than what my tickets and donation cost divided out. Really the only issue is parking passes. There just is not enough of a benefit to continue to spend a premium price for season tickets, for limited or no benefit over just buying them on the secondary market.

At some point something has got to give. ISU is expected to pay the same amount of money to players as teams in the B1G, that is not revenue sharing, that is a set fee. Revenue sharing would be a percentage of the Revenue, so teams that make more money, like in the B1G would have a larger portion to pay than teams that earn less revenue. The entire system is just ridiculous.
To get premium access we have to be one of the cheaper in P4.
 

Frak

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Apr 27, 2009
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They certainly don't need to be charging more just so some athletes can make hundreds of thousands if not millions of dollars. Student fees have existed, but they are often a direct subsidy for things like free or discounted tickets, and the value is comparable. Not just covering a new expense by putting it on the students' backs.

Especially not in an era where more and more of a burden is already put on students and students are having massive debt piled upon them.

Honestly insane anyone would think its a good idea.

It’s not insane at all. Plenty of schools do it. The thing is, there’s not one single thing that is going to fix the problem. It has to be many things. Charge the students $50 a semester, advocate to the legislature to tax gambling, add a couple of dollars to single game tickets, sell alcohol, have the city of Ames charge a hotel tax, up the prices for parking passes.

This has to be an all hands on deck situation. Pretty much everyone is going to feel it. Unfortunately, the alternative is not offering full rev share and that is recruiting suicide.
 

Cymark86

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Dec 2, 2023
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And look at what each inherited. Think about that. Campbell inherited a wreck of a program, and Ferentz sailed in in the coattails of the coach who shall remain nameless. Whose stock is higher?
To be fair, Iowa was a disaster when Ferentz took over. Iowa waited way to long to force Hayden out. They were 0-12 Kirk’s first year I believe. Not married enough to thst 0-12 to look it up.
 

Xerxes_

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Sep 10, 2023
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To be fair, Iowa was a disaster when Ferentz took over. Iowa waited way to long to force Hayden out. They were 0-12 Kirk’s first year I believe. Not married enough to thst 0-12 to look it up.

1-10 actually.

And he took over coming off Fry's worst season in 20 years as Iowa's coach. 3-8 in 1998.
 

CycloneDaddy

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Sep 24, 2006
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It’s not insane at all. Plenty of schools do it. The thing is, there’s not one single thing that is going to fix the problem. It has to be many things. Charge the students $50 a semester, advocate to the legislature to tax gambling, add a couple of dollars to single game tickets, sell alcohol, have the city of Ames charge a hotel tax, up the prices for parking passes.

This has to be an all hands on deck situation. Pretty much everyone is going to feel it. Unfortunately, the alternative is not offering full rev share and that is recruiting suicide.
They did increase ticket and parking prices this year.
 

Heathrow06

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Mar 28, 2025
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It’s not insane at all. Plenty of schools do it. The thing is, there’s not one single thing that is going to fix the problem. It has to be many things. Charge the students $50 a semester, advocate to the legislature to tax gambling, add a couple of dollars to single game tickets, sell alcohol, have the city of Ames charge a hotel tax, up the prices for parking passes.

This has to be an all hands on deck situation. Pretty much everyone is going to feel it. Unfortunately, the alternative is not offering full rev share and that is recruiting suicide.
That’s quite the list.
Perhaps the football program can justify some of these by “reaching out” to the fans more?
For example, both Minnesota and Nebraska have their “Fan Day” next Saturday. Free to the public, fans can get pictures with players, autographs, and oh there’s an open practice fans can watch.
Iowa’s Kid’s Day is Aug 10, I believe.
Iowa State does squat.
 

Mr.G.Spot

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Hmmm. I am in the Yes and No Camp.

Yes = I would not have attended Iowa State if they did not have a 1-A Football Program (during the Big 8 Era). Sadly, it was one of my requirements when I chose where to go to college. Worked out well though!

No = As much as I love the Iowa State University of Science and Technology, I don't think it has much prestige nationally with average joes. It's just another midwestern state university that's not in the B1G.
Where have u lived and worked?

Exact opposite impressive I have received.

Just curious.
 

Mr.G.Spot

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It’s not insane at all. Plenty of schools do it. The thing is, there’s not one single thing that is going to fix the problem. It has to be many things. Charge the students $50 a semester, advocate to the legislature to tax gambling, add a couple of dollars to single game tickets, sell alcohol, have the city of Ames charge a hotel tax, up the prices for parking passes.

This has to be an all hands on deck situation. Pretty much everyone is going to feel it. Unfortunately, the alternative is not offering full rev share and that is recruiting suicide.
Tenn and Florida state legislatures have already passed laws supporting this by allocating and additional $21 million. More to follow.

I feel like these conversations are like when people would would write white papers on why they would never give to WeWill.

Get in or get out.

6,000 people give to WeWill?
 
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Heathrow06

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Tenn and Florida state legislatures have already passed laws supporting this by allocating and additional $21 million. More to follow.

I feel like these conversations are like when people would would write white papers on why they would never give to WeWill.

Get in or get out.

6,000 people give to WeWill?
Agree about the importance of athletic success to a university’s overall financial/academic health.
Northwestern realized it when Gary Barnett got their football program rolling in the mid-nineties. Academic giving went up; enrollment of elite students went up as many picked NW over Harvard, Yale, Princeton etc. because of the excitement of big time football.
If I were a university president, where the job is 95% fundraising anyway, I’d do everything I could to produce success in the major sports.
 
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Mr.G.Spot

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Agree about the importance of athletic success to a university’s overall financial/academic health.
Northwestern realized it when Gary Barnett got their football program rolling in the mid-nineties. Academic giving went up; enrollment of elite students went up as many picked NW over Harvard, Yale, Princeton etc. because of the excitement of big time football.
If I were a university president, where the job is 95% fundraising anyway, I’d do everything I could to produce success in the major sports.
Great points and I agree. This next hire for our president is huge and important.
 
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2speedy1

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Jan 4, 2014
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To get premium access we have to be one of the cheaper in P4.
Not if you do the research. I mean I dont know exactly what you call premium access, and I dont know if you are talking straight tickets or donation etc. But we are near the top in both prices and donations in the P4. And places like KSU who you would think is a similar school is quite a bit lower than us. ISUs top donor level requirements for top access is far higher than many schools, and our ticket prices are higher pretty much from entry level to top premium level, in most cases as well. Take gold level donor seats, in most cases you will be able to buy similar seats for around $100 average. Sometimes a little more sometimes a little less. with fees around $150. At that rate it takes 5 games just to cover the face value of the season ticket, and hasnt even dented the donation cost yet, and the only premium feature you get at the gold level, which is now Minimum $1800, is access to purchase parking. Keep in mind Gold level is no longer enough for RV parking, JT club, or any other premium spaces etc outside the end zone club which now requires at least cardinal.

Spend some time looking around at schools you will be shocked. You know if we were one of the cheaper ones JP would be sharing those comparisons to show how much of a deal we were getting, constantly. Instead you never see anything like that from him. Because he knows we are one of the highest price tickets around.

I feel ISUs costs for a long time have been pushed on the regular fans. Where other places have put those expenses on sponsor deals, media deals, high rollers and mega donors. It has worked ok for a long time, but it is starting to price out the regular fans, and it has now become more cost efficient to not buy season tickets, in many cases.

Now they want us to pay the players too, its out of control, these kids get free everything and now they want to make millions, on top of it, out of we fans pockets, that is not how it was supposed to work, if you are a good player, you are supposed to get a business to pay you for you NIL in a deal for advertisements etc. not what we have now. The revenue sharing was supposed to be a share of the schools revenue, which would be dependent on said revenue, not a set amount for a school making it the same for a school making $40M as a school making $140M. Its ridiculous, its insane, and its ruining college sports.
 

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