Pleny of right answers, only one wrong answer. Maidrite.
This is a brand name (unlike the others) This isn't debatable unless people also agree you can call anything you want a Big Mac. A Maidrite is a Maidrite just as a Big Mac is a Big Mac.
That doesn't stop people from all over the South from calling just about any soda a Coke. I'll bet many people put Band-aids on their cuts even if they are made by any of the other manufacturers. How many people do you know who use a Kleenex rather than a facial tissue? Ever heard of an ice resurfacer? Just about everyone calls it a Zamboni, even though that is only one brand of product. It may be the most common one but it certainly isn't the only one. Brand names get misused quite commonly.
Besides the thread isn't about what is proper, it is about what people actually call the sandwich. You can correct them all you want, but that doesn't change what they actually call it on a daily basis.
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