An outlet mall like the one in Altoona or Williamsburg would have been very successful drawing people to Ames. It would have been in before they one in Altoona and would have been another reason for those in the Northern burbs to drive up to Ames.Agree with your points, although the I-35 mall could have been similar to the Outlets of Des Moines at Altoona.
My main goal was to object to this false premise that it’s “ISU vs Ames” in terms of development and growth. It’s not accurate.
People who teach and work at Iowa State exert a huge influence on the direction of Ames, through their enthusiastic yea or ney votes at elections and bond issues, and their large presence on decision-making city boards and commissions.