If I had to critique one thing in CyTown, its that the housing is only for older, more wealthy individuals (they cost a very hefty amount), while they're trying to build a year-round events district. Power & Light (KC), Capitol District (OMA), and others across the country have catered housing to young professionals, people who are usually younger, single, but have some money and want to drink on a Wednesday or Thursday night.
I'm 34 and would probably live in CyTown if there were moderately priced condos or apartments down there, and would probably pay a portion of a bar or restaurant's rent per month in patronage (semi-sarcastic here). I'm obviously on the older age of the "young professional" age, but this would be a great recruitment tool for companies in Ames to have an area for 25-35 year olds near the main entertainment venues.
(Young professionals in Ames are generally not catered to whatsoever, and that's why many live in Prairie Trail or East Village and commute)