WWE is a shell of their former self. Last Friday AEW Rampage overtook WWE Smackdown in television ratings in the coveted 18-49 demo 328k:285k. This has not happened since 1998. Even though WWE still had more in terms of total viewership on Friday, it’s shocking how much more advertisers care about the 18-49 demo.
If I am the creative director at WWE I would have a serious look at the content being presented and wonder why we are still presenting a failing product and losing/getting rid of all the popular talent.
Also Smackdown was on FS1 and not Fox. It always does much lower on FS1 so it's not as big of a win as AEW wants to think it is.WWE is a shell of their former self. Last Friday AEW Rampage overtook WWE Smackdown in television ratings in the coveted 18-49 demo 328k:285k. This has not happened since 1998. Even though WWE still had more in terms of total viewership on Friday, it’s shocking how much more advertisers care about the 18-49 demo.
If I am the creative director at WWE I would have a serious look at the content being presented and wonder why we are still presenting a failing product and losing/getting rid of all the popular talent.