So is everybody waiting for Ford to be fired, or are there other factors (NBA team)?
It's a combination of things. The success trajectories for OSU basketball and football passed each other in the mid/late 2000s. The Eddie era ended in 2006 with an NIT bid and scandal. Sean had two years of NIT bids. Ford came in and immediately won decently with Sean's players...got to round of 32 that first season. After that first season, he got the massive boat anchor contract extension.
Gundy was hired in 2005. After a losing record his first season, he's taken OSU to bowls every season. Then add in AD Holder jacking up ticket prices for both basketball and football. Still, there was a fairly good core group of basketball ticket holders.
Then in Ford's third year, OSU made the NIT, followed by no post-season tournament in his 4th year. In seven years of Ford, OSU has been to the NCAA tournament 5 times, but to the 2nd round only once - his first season. Each year, the number of ticket holders shrinks. With the higher ticket prices, many people chose one sport over the other.
Yeah, the Thunder hurts a bit. Also, almost every OSU basketball game is televised. The two biggest factors though, IMO, are 1) it's expensive (my 200 level behind the basket pair would be $1550 this season if I still had them) and 2) most years people think the team underachieves. To be fair, there are less expensive tickets to be had. A pair of upper-level corner seats can be had for around $400/season now, but after those, it jumps to over $1k/pair. Ticket map
HERE.
By most accounts, Ford seems to be a good guy who cares about his players. And every now and then, he gets our guys to pull off a big upset. Eddie never won in Lawrence (wth?), but Ford has (wth?), for example.
When I first started going to games in the 70s and 80s, OSU stayed far away from the tournament. In between Iba and Eddie, OSU made the tournament exactly once, only to get beaten by Princeton in the first round. I think if Ford had followed Paul Hansen or Leonard Hamilton, we would have wholeheartedly welcomed him and his making the tournament 5 of 7 years. Hell, we might've given him a twenty year contract. But he had the misfortune of following a legend (albeit a legend who ended his run in a bad way).
Ford's contract goes through 2019. I have no idea how many more seasons he'll make it. There were rumblings that there would be a buyout after last season, but that didn't happen. I seem to remember a buyout number that was close to $10M.