I think the Iowa game is more of an IF THEN scenario.There's objectively a debate about this.
IF beating Utah, Kstate, KU etc, gets us into the Big12 game then I could care less about the loss to Iowa.
Where it stings is when we are a 6-7 win team and lose to Iowa.
I think we do need to recognize that we are on very shaky ground with realignment and there are only so many Big12 teams that are getting to play an SEC or Big Ten team (with a heart beat)
Beating Iowa is good for league perception, especially if they finish top 5 of the BIG.
I am probably in the minority, but I hope Texas wins the SEC this year and many more and becomes insufferable over the next 10 years to the point the SEC implodes.