A lack of passion or emotion on the part of the players is not what is at the root of the problems, rather, it's the lack of regular execution of many of the most basic of football fundamentals. Considering the recruiting challenges facing any ISU coaching staff, it is not suprising, and even expected, that we will see Cyclone players beat out at times by sheer superior athleticism when playing higer ranked teams. But to be regularly defeated, posession after possession, because of horrible one arm tackling, receivers that will not keep their attention on the ball and off the defender when catching the ball, awful special teams player positioning downfield on defense on punt and kickoff returns, etc., is reason to complain.
Often, the play quality looks more like lower level JuCo stuff than Division 1 team fundamentals. This type of stuff is basics in High School ball. You can weight train all you want, but you still cannot tackle a decent opposition running back with one hand or arm.
The off line seems more physically capable of controlling the line in protecting thje QB than in the more recent years, and there are other improvements, but the basics of catching the ball under pressure (which is most of the time) is often atrocious.
Recruiting higher grade talent can happen over time, and is not fully controllable. But the execution of proper football fundamentals by the talent you have is controllable if proper focus is placed upon it. It's time for the Cyclone coaching staff to get back to the old school Lombardi and Blaik blocking and tackling fundamentals and insist in perfect execution of those simple and vital fundamentals. Otherwise, we will be left with little but watching naturally less capable players from the lower recruting ranks playing undisciplined football against "real" Div 1 teams.
On the other hand, football history is rife with records of less naturally gifted players and teams succeeding due to their mastery of the fundamentals coupled with inspired coaching. A lack of real discipline re: football basics cannot be offset by being "fired up enough" - at least not when playing capable contenders. And if the fundamentals are not improved upon, there is no pep talk enthusiastic enough to get players or fans excited about playing the game, even less playing any of the "big dogs" in the conference.