His perspective on the fan base really opens my eyes (especially since he has experience coaching all around the country).
Call me crazy, but I think the NIL era could see the Big 12 emerge in bball like the SEC has in football - we have so many programs (us, KU, Okie state, K state, etc) with a passionate fan base, middling history in cfb, and no serious competition for fandom from local pro teams. College bball is the biggest game in town for us and for basically the whole conference. I love it!