So, basically, their thought process went something like this:
1. Sort teams by 2010 conference wins and then by division, with the south being ranked over the north.
2. Texas can't possibly be that bad two years in a row, so bump them up to the middle of the pack.
3. Ok guys, look good? What do you think? Is the simplicity of our ranking methodology too obvious? Yes? Ok, I guess let's put Mizzou over one of the 6-2 south teams so we don't look like total south division homers. Maybe one more tweak... hmmm... let's see... why don't we just flip-flop ISU and Kansas? Look good now? Good, I thought so too.