I finished up an R program that does some text analysis on basketball play by play data. The way it works right now, it "reads" all the plays between baskets, then counts how often a word or group of words appears in that section of text. It does this for the entire season. I also pull out the home and visitor scores, calculate score difference, and time remaining in the half. My original plan was to look at what words appear most often when the Cyclones make a run, the opponents make a run, or we'really trading baskets. But what constitutes a "run?" How would you codify it? What else should I look at with this data? I can do this for prior years too for any season play by play data that's available at Cyclones.com.