Don't give in. Keep feeding him veggies, and you eat them, too, as role models. I've heard that it takes several tries and that a kid who won't eat carrots one day will gobble them up the next. Don't put cheese on them, either. Keep him away from junk, and do NOT use food as a reward. All of our fat cells are formed early in life, and after that they grow or deflate. " While 75% of obese children grow up to be obese adults, only 10% of those with a healthy weight do the same." Also, don't believe that crap about how the child will starve to death that you see on commercials. They are designed to make you spend your money on their crap. Give your kid a fighting chance to not be a blob his entire life.