There are rumblings about the Big Ten selling booze in all stadiums, I believe it is done by Minn already. Alcohol is only sold in the luxury boxes at others schools which alot of people dont like and some believe encourages binge drinking by students.
When I was at Iowa State I had a fraternity brother who organized a fund raiser. I forget who he was raising money for but he was the only one doing it. And after it was over he actually did give the money to the charity. And he didn't just get sloppy drunk or anything like that. But he took pledges from people who would give so much money for every beer he drank during one of the games. And he had a t-shirt made up that he wore with the name of the fund raiser on it. He called it, "Drink for those who can't." )