As someone who lives in Salt Lake, I know a lot of Utah fans. They have a vocal minority on Twitter, but all that I've met in person seem just fine. They are very passionate about Utes football and absolutely hate BYU. It honestly reminds me a lot of the CyHawk level of hate, but then you have the extra religious element thrown on top of it. I've been to a night game there and not only were the fans super welcoming, but it was an amazing atmosphere.
I think the whole "Utah thinks they are too good for the Big 12" things is way overblown, and it has more to do with BYU than anything else. They got elevated to P5, and BYU went independent. They've dominated the rivalry the past decade plus and feel like they have been a superior program. BYU gets elevated, and now Utah may have to beg their way back to a Big12 where BYU already has a seat. If ISU were in that same scenario with Iowa, we would hate it to. That's something your rival can hang over your head for a while. It's kind of happening with UT and A&M, the Aggies are already making "little brother" jokes to the UT fanbase.
I think the whole "Utah thinks they are too good for the Big 12" things is way overblown, and it has more to do with BYU than anything else. They got elevated to P5, and BYU went independent. They've dominated the rivalry the past decade plus and feel like they have been a superior program. BYU gets elevated, and now Utah may have to beg their way back to a Big12 where BYU already has a seat. If ISU were in that same scenario with Iowa, we would hate it to. That's something your rival can hang over your head for a while. It's kind of happening with UT and A&M, the Aggies are already making "little brother" jokes to the UT fanbase.