I would love to exclude ESPN from any future media contracts.
Somehow, the ESPN "cycle" has to be broken. The Big 8 needs a media partner that is actually interested in promoting the Big 8 teams, and not simply treating them as cannon fodder to be manipulated for the benefit of the SEC.
Bowlsby could be a hero if he could be on the cutting edge of convincing another media company to become a major player in college sports and creating some stability. With Pac-12, Big Ten, and Big 8 media rights all coming due in 2024/2025 (and ESPN holds partial rights in all of those conferences), there is a ripe opportunity for a new media company to jump in. If ESPN just buys everything up, we can continue to look forward to the same instability and manipulation until they get their NFL-lite.