Seating chart ≠ Map. See below.

Edit: Fire Marshall Bill beat me to the punch!
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Seating chart ≠ Map. See below.
Outside the stadium, when youre talking about streets and such, North=up is typically standard.
Looks exactly the way I saw it in '04 when we had a group go down there.That was in '08.
Looks like we were taking those pics where they're trying to center the tailgating now?
Baylor needs an on or near campus stadium. Floyd Casey isn't a bad facility itself, but the neighborhood it's in sucks and doesn't lend itself to a good football scene AT ALL.
When you came in 2008, the Baylor admin was still, in my opinion, "anti-tailgating." They didn't provide any place to do it and, seemingly, actively discouraged it. For example, we had several tailgates that were disturbed or ended by golf cart security. Also, you were not allowed to tailgate in any of the "donor parking" because they limited the amount of passes per person. (I could not up my donation and get another pass, for example.) You could still have made it happen, but my point is, the admin did not support or try to develop the little activity that there was going on.
When we there in '08 there was plenty of space to tailgate, there was just nobody doing it. We parked right outside of the stadium and had plenty of space to set up. There were a handful of small tailgates in the donor lots, and the administration didn't seem to be stopping any body.
It looked to me like nothing more than lack of interest. I don't doubt your assertion that the interest has gone up, but I didn't see any barricades by your admins. The general public can park right freaking next to your stadium. I don't think any other Big 12 school provides that.