It is absolutely true that many Big 12 teams scheduled super soft in the non-conference; there is no disputing that. Iowa State (331 in NET NCSOS), BYU (301), Cincinnati (318), TCU (323), Texas Tech (307, Oklahoma (281). These teams all did it.
But what's weird to me is how Iowa State has become the "lightning rod" team of this topic, because once you remove those Q3 and Q4 games and just look at performance in Q1+Q2 games, Iowa State's performance still looks great. It's the other Big 12 teams that perform worse.
Here is the Big 12 efficiency profiles at Torvik in Q1+Q2 games.
View attachment 124707
Here's how Big 12 teams ranking at Torvik changes from performance in all games to performance in just Q1+Q2 games:
- Houston: #1 --> #1
- Iowa State: #7 --> #9
- Kansas: #9 --> #11
- Baylor: #15 --> #20
- BYU: #17 --> #31
- Texas: #23 --> #35
- TCU: #34 --> #43
- Oklahoma: #40 --> #36
- Texas Tech: #39 --> #57
- Cincinnati: #48 --> #51
- Kansas State: #64 --> #53
- UCF: #67 --> #87
- Oklahoma State: #94 --> #99
- West Virginia: #129 --> #133
I understand if there's some ire toward BYU, TCU, Texas Tech, and UCF considering they've performed clearly worse once facing better competition (although BYU just won at Kansas so are people really still doubting how good they are?). But Iowa State has essentially performed just as good against quality competition as against non-con cupcakes. I can't help but think part of it is just people being surprised Iowa State, the brand, is an actual top-10 team and coming up with arguments against them because they're not a traditional brand/name.