Also the “Pat themselves on the back move”, which is what the Caitlin Clark thing is.
Blow up person through a concerted campaign based on trends that have been analyzed by d & m and financial forecasters (Women’s Sports sphere looks relatively untapped with room for growth!), find best option to push, push to the point of absurdity, manufacture outrage and drama to milk the last few cents out of it, profit, start digging in on the next growth play.
Women’s sports was great before the media made their play on it. It was raw, it was real. Women’s soccer and women’s golf especially are great watches for a variety of reasons. Now it feels fake and manufactured.