I'm glad this thread was started as it gives me an opportunity to explain a few things.
When we got CF from Jeremy, 100 percent of the site's revenue came from digital banner ads. Since that day, I'd say the value of those ads have dropped by 80-90 percent.
Today, subscriptions and local advertisers (off the top of my head) provide, probably 80-85 percent of the site's revenue. Probably five comes from merch and the other 10 would be from the web traffic. I haven't sold a banner ad to a local company in close to five years. Nobody wants them.
In addition to that, our podcast downloads generally trump "clicks" on articles. Rob is the best writer we have ever had but the articles he would spend hours on would often times get half the traffic of a quick kick time announcement press release. The audience has changed greatly.
The thing is, yeah, we have pivoted by not very much. The overwhelming majority of Jared and Connor's roles come from writing articles. We still provide more written coverage on Iowa State than any other entity out there. We just happen to do a ton of podcasts too, as it's the direction that our partners and audience has pushed us over the years.
Personally, if I could just write for 100 percent of my job, I'd sign up for that right night. I miss the hell out of writing. But we also have a business to run and being the guy at the top, I've got to make decisions to pay our people, serve our clients and make our audience happy. It's always a fine line and we won't ever please everybody all the time.