I don't think there is proof that Matts style and scheme are not a good fit for this game. In 2017, we moved the ball just fine on them.
2018 Matt went ultra conservative and really got out coached pretty bad. On our fist drive in that game we went right down the field by working the flats on them and scored a field goal. Iowa moved their linebackers to the outside to take away the flats. This made the appearance the inside run game was available, but the run play, our version of the zone read was slow developing and it gave their outside linebackers enough time to crash in. Plus on the zone read, Kempt and Noland were not threats to run so the defensive end crashed in everything as well. We needed quick hitters in the run game to open the flats back up, but we never did. I think the coaches learned, because against Texas that same year, we were running quick hitters or faster developing run plays.
2019, our scheme was fine, we just made to many mistakes. We really should have won that game.
2020, same thing, 4 turnovers did us in.