Don't get me wrong, it's easier and less expensive to use Hulu or YTTV right now, but prices have been creeping up since inception. Hulu just shot up $10/month in December. It's about $65 a month now for live TV. As we all know, sports drives the whole market and companies are starting to figure out how to continuously raise rates and pull programming.
There's always PhIlo if you don't care for sports. Their ESPN-less lineup is only $20 / month.