Yes. The Bears is the McCaskey family business. They are not like Steve Bisciotti who was a billionaire before buying the Ravens. The McCaskey family is like the Bidwills and Browns in the sense that the team is the only business they have and the team has to support the entire family. My FIL follows the Bears closely and has said repeatedly that as long as the Bears make money the McCaskey family is happy. Winning is nice but it isn't that important.
Ok, that’s what I thought.
Also, with Virginia getting older and a looming huge inheritance tax coming, they will probably need to increase their income in order to pay that bill, probably more than the income they currently get.