Look at season tickets. I saw an article about the Fever boosting ticket prices substantially when CC entered the draft. They went up to 140 from 60. Singles were going for 10 now. Im not sure what season tickets to ISU women are, but they are probably close to the new cost for the Fever.I know there is a HUGE and disgusting pay difference between Men and Women in sports today, there always has been. BUT one has to remember the amount of viewers for an NBA vs WNBA game, the number of teams, etc and it boils down to money in and money out. Even NBA isn't enormous, but WNBA is but a tiny fraction. And, the demographics for ads aren't as ideal as they are for NBA.