Big 10 Football Revenues
Orlando Sentinel - College Gridiron 365 Blog – Texas tops ‘em all in athletics revenues AND football revenues
Comparison of football revenues for top programs for same year. I would think that Texas actually would stand to lose money by having to share more equally with the other big 10 teams.,
No, they wouldn't.
Here are the numbers recently done by ESPN's Outside the Lines on Texas' revenue:
Revenue or money earned
Money from ticket sales: $44,691,119
Money athletics gets from student fees: $1,832,229
Money from playing in away games: $318,000
Contributions and donations to athletics: $35,057,421
Money or benefits from a third party including speaker fees, shoe contracts, country club memberships, etc: $0
Money the university uses to subsidize the athletic department: $0
Money from the NCAA and conferences: $11,346,333
Money from TV, radio and Internet rights: $191,690
Money from licensed products, advertisements and sponsorships: $16,639,171
Athletic department total operating revenue
Operating revenue: $120,288,370
Expenses or money spent
Money spent on student athletes' tuition and fees: $6,993,766
Money paid to visiting teams: $2,599,256
Salaries benefits and bonuses for coaches (paid by the university): $17,810,365
Salaries benefits and bonuses for coaches (paid by a third party): $0
Money spent on recruiting: $1,291,852
Team travel expenses: $6,991,985
Game day expenses: $16,230,167
Money spent on fund raising, marking, and promotion: $6,867,642
Medical and insurance expenses: $1,644,712
Athletic department total operating expenses
Operating expenses: $110,996,365
The only two things that would change on that list would be money from TV/internet rights and travel expenses. The Big Ten would gain a HUGE profit from the addition of Texas, and Texas would see the benefit of that. Instead of each team receiving $4 million, each team might receive $5-6 million. As I indicated above, they would make more from the revenue sharing agreement, but undoubtedly, their travel expenses would go up. So the question would be whether the profit they would turn would offset the travel costs. I think the BTN would BLOW UP as a result of this move, and thus, I think it would be a profitable endeavor.
The bigger reason that I think Texas would join would be for academics. Back in the early 90's, the main reason Texas wanted to join the Big 10 was because of the academic benefits/reputation of the conference, and that hasn't changed.