Awesome idea. I'll be stoked to see how it unfolds.
Though this instantly causes nerves related to what C-Dub has expressed many times, which is Yormark trying too hard to make this conference coast-to-coast and lose some of the strength of traveling fan bases and rivalries.
Then again, the long game worked out for Pollard taking the Cyclone Tailgate Tour through "Hawkeye Country" here in Iowa. Hopefully dividends will be earned going into the Ivy League's, Big East's, and ACC's backyard and staking our own Big 12 claim.