Cyclone Television Network would be a viable "free" (i.e. included in general service fee) network on a streaming service like Netflix or Roku boxes.
Watch streaming games, on your television, via the proprietary equipment. The costs to deliver are so much less than wrangling broadcast rights, and Netflix would be happy to have something proprietary.
Say it could deliver 50,000 new streaming Netflix customers - @ $10/month for the streaming service (it probably will be more than that), that's a cool million in revenue per month for Netflix even before advertising (which, like the Big Tvn - is simply gravy) kicks in. Production costs could fairly easily be held below a quarter of a million, and puts Netflix on competitive footing in the sports market, especially if they niched off into some of the other popular-but-not-"popular enough" markets like K-State, etc.
The "streaming" revenue that came back to the institutions would be small (Netflix would keep the lion's share, likely paying out a licensing fee, a residual, and keeping all subscriber money and most ad revenue) but we are talking about exposure: every Netflix streaming customer on the planet could potentially see ISU games, whether they wanted to or not!