It's the generic - old people don't cheer, Cyclone alley sucks, the band chants are dorky - that gets me. Any time we talk about Hilton crowds, those old canards get tossed into the mix.
Be creative!!!
And yes, I proudly claim to be an exception to your rule!
none of those demographics are the problem to me. A good number of arena seats are owned by businesses who use them as perks for disinterested or mildly interested clients who end up in Hilton. Those same seats are the ones with Hawk fans in them for the Iowa game and Frickin Beakers for the KU game. During other games, those seats are occupied by some COO with no rooting interest or some out of town guest on a business trip. Those are the types that I hope would be booted into the suites and replaced by rich, old Cyclone fans.
I also would not mind putting all media seats on the concourse by those other media tables and using those 20-25 seats at court side for more fans as well. Also would like those tables to be LED Ribbon as opposed to standard ad space but I digress.