The fact that this is the first time I'm seeing this doesn't bode well.....if the university wants to do it just provide shirts.
How is this the first time you're seeing this? It's been listed on the ISU schedule since before the season, they've posted it on FB and Twitter, they sent an email to all ticket holders, AND it's right on your ticket within cyclones.com...
Short of personally visiting every ticket holder, not sure what else they're supposed to do..