I haven't read through the entire thread, but I have a few thoughts-
1. Straight from JPs mouth, we are at the height of an unsupportable and insolvent TV rights model. Given that trend, no way, no how does any network pay any conference $40M per school. The networks can't support these payouts, especially in the midst of an evolving viewership base. (ie. cord cutting = millions of viewers formerly subsidizing the cost of ESPN viewership no longer there. Cable subscription losses puts stress on ESPN ability to pass thru massive rates. Massive rate growth was underwritten and required to justify the conference payouts.) Heck, I'm an avid ESPN watcher and I'm even weighing the prospects of cutting the cord and watching ISU games at a bar instead.
2. The ESPN/Longhorn Network deal was purely a play by ESPN to stave off the Big 12 from cashing in on the next massive payout increase due. They drew a line in the sand and signaled to all conferences what the future would hold. For ESPN, the loss on the LHN is worth avoiding future long-term losses on Big12 and other future network increases continuing on the unsupportable growth trend. The Big 12 still made out well, but not as good as it "should" have.
3. I don't know what the future holds for conferences, but it will get interesting when ACC/SEC/& Big10 contracts come up.
Right now Iowa State is among the group ~(ISU, KSU, KU, WVU, Texas Tech, Baylor, TCU, Cincy, UConn, BYU, Wake Forest, Syracuse, and maybe a few others) who will likely battle for the final spots in an overarching 4 conference super-league.
Let's hope that our combination of academics, facilities, fanbase, and product on the field supports ISU making the unavoidable future dance.
That's my two cents-