Iowa State's contract with Learfield includes all of the above mentioned rights (radio, local media, third-tier TV rights, corporate sponsorships, and in-stadium and arena signage.)
So that $5 million number is all-encompassing.
This.
And LOL to the guy above, no it's not a really bad deal. Let's say no new contract even comes up, and NOTHING changes at all with our TV deals. We would STILL be getting more money because we are splitting the pot 10 ways instead of 12. So if nothing changed, we'd still be essentially guaranteed a roughly 2 million dollar increase in revenue. Pollard/GG said as much in the news conference.
Again, a note to everyone; do not let sportstalkmatty get you all worried about this.