The conference is bringing in new members and I'm reading the TV partners aren't excited about it.
Unless the landscape completely changes to include the Hulu, Netflix, Yahoo, Twitters of the world then expansion may be a bit short term
It's definitely short term if there's any thought of keeping ESPN and Fox as partners in the future. They will be losers in paying $100 million for the kind of teams that have been mentioned. But to me, the conference has little to lose and will be able to pay out existing members in the interim period. I'll be pretty surprised if Texas/Oklahoma extend the GOR. If not, everything looks short-term. But as they always have, things will change between now and the expiration of the TV deal.