I read this book -- one of its major theses is that the perfection of Augusta National, so perfectly green on the television, has been an indirect environmental disaster. That it has set unrealistic expectations for golf courses and lawns across the country and across the world, so it has encouraged so heinous overuse of water and chemicals in treating lawns that would better off left a little less "perfect" and not so blindingly bright and green.
All this is on top of the "dirty secret" that Augusta National is only played roughly half or less of the year. The other half of the year is spent on maintenance of the course and allowing it to recover, which is not realistic for most other courses and lawns and helps it really shine when it shows up on television for the Masters once per year.
They may have to increase their green spray paint budget this year.