Our HS Wrestling supporters have provided labor for Chiefs home game concession stands, of which I have been a participant. Beer sales are cut off at the end of the 3rd quarter. I have worked these stands and also sat as a spectator in the stands. I am no fan of alcohol sales within a stadium. By 2nd half a lot of obnoxious words and actions take place by a fairly high percentage of attendees. In comparison, the alcohol consumed in the parking lot before the game and at halftime at ISU games does not cause near the affect as full access at an NFL game. In my opinion, an NFL game is not the place to take your kids if they are under high school age as it gets pretty out of hand and embarrassing. I hope ISU does not need revenue to the point that alcohol sales become a part of game experience. The parking lots are where it should be and I like a beer as much as the next guy.
There's something to this argument, but after having attended a handful of college games with alcohol in the stadium, I'll just put it like this:
There is a difference between the NFL crowd and the college crowd. And the college crowd just doesn't respond to alcohol the same way. NFL games are like going to a human zoo. There's a percentage of people there that are just absolute garbage.
I used to have a strong opinion that ISU absolutely should sell alcohol at the stadium. I don't care as much nowadays, for a number of reasons (don't drink as much at games, don't see ISU as having as much of a revenue crunch, etc), but I don't think it would turn the college environment into the cesspool that the NFL environment is, simply because it's a different kind of person attracted to the event.