What would Jack Trice look like with alcohol sales? It would become Kinnick Stadium II. The introduction of alcohol into that environment is a recipe for disaster and lots of complaints. I'm for the option of taking care of it in the parking lots.
People are going to drink regardless. There are plenty of people that already sneak alcohol in the games with them and go out to the tailgate lots to slam a few more beers before the 2nd half, not to mention the number of people slamming beers right before the game to keep their buzz going during the game. The stadium selling beer really won't change the atmosphere much; I just think the university is missing out on an opportunity to make money.