http://www.coca-colacompany.com/sto...-brand-now-available-exclusively-on-amazoncom
Fans thirsty for a taste of ‘90s nostalgia – or those who are simply craving a citrus-flavored sparkling beverage with a kick – can rejoice in the news that SURGE is back after a 12-year hiatus.SURGE, which debuted in 1996 and taken off the market in the early 2000s, is making a comeback thanks, in part, to a passionate and persistent community of brand loyalists who have been lobbying The Coca-Cola Company to bring back their favorite drink over the last few years. SURGE is Coke’s first discontinued brand to return to the market.
The SURGE re-launch represents two additional firsts for Coke. The brand, which will be offered in its original formula in 12-packs of 16-oz. cans featuring the same retro design from yesteryear, is part of an innovative distribution deal between Coca-Cola and Amazon. A limited supply of SURGE will be sold exclusively through the online retailer atwww.amazon.com/surge, marking the first time Coke has distributed a product solely through e-commerce.