I enjoy Yuengling and will buy over Coors, Miller or Busch. I don't f with Bud as it is already. I do think part of why I enjoy it is because of exclusivity though. As someone above mentioned, I'm always on vacation or visiting relatives if I'm drinking it, so always associate it with positive memories. We'll see how it goes, but I'm definitely looking forward to it.
I used to really enjoy Spotted Cow/ New Glarus stuff a lot. Then I moved to a border town and can have it whenever I want in a matter of minutes. I have found that I actually much prefer a 5 minute drive to Hy-Vee for something else as opposed to a 20 minute drive for New Glarus. It has definitely lost some luster for me now that it's not so exclusive.