I share several views expressed in the past few posts, regarding Big 12. My 'consolidation' of those:
-- Schedule well and perform extremely high in non-conference. It boosts league's overall resume.
-- More teams taking a slice of the pie for league title. Several different schools consistently able to win, not just Kansas, and not only happening if KU is a little 'off' in certain years.
-- For postseason, secure high number of bids, with strong seedlings, have most teams advance at or above seeding, 'share the wealth' for elite 8 and final four, multiple schools making occasional threat for title.