Exactly. It is a big bonus to media presence. While it won't affect our media contract money, it elevates Iowa State as a brand as more general basketball audience will be inclined to watch top ranked teams. The better Iowa State is as a brand in both ranking and exciting style of play, the more advertisers are willing to spend in our time slots. This can give Iowa State preferential treatment in time slots and top channels. Instead of the majority on FSN & ESPNU, we get more ESPN1/2.Nope. Maybe from a final "How was the season" perspective in March but the pre-season attention and recognition is nothing but good for Iowa State University and the basketball program.
No recruit going, "Iowa State, meh" but "Oooh, this contact is from thee Top 10 Iowa State University Cyclones and Coach Prohm."