Guess I'll remain in the CF minority & continue doing 90% of my grocery shopping at Hy-vee. I don't really care for the bath bomb/nail salon portions of their stores, but much prefer most of the rest over local alternatives (Fareway/Target/Walmart). I will go out of my way to get meat from Fareway, but that's about it.
Many here go on & on about how much higher their prices are than Fareway, but I honestly don't see it with most of what I buy. Maybe if you're not buying name brands? Whenever I get meat at Fareway, I look at various other items we might be out of & they're consistently the same or higher price than Hy-Vee (if they even carry the brand/flavor of what I'm looking for). I'm sure they are better on things like Fareway brand milk/eggs or something, but with sales considered especially Hy-vee is pretty damn close.
Hy-vee has more selection/variety of just about any product - things like chips, yogurt, any frozen food, kids snacks, cheese, baked goods, bread, salsa, BEER... I could go on, but you get the point. Their stores are clean & employees are nice - at least in my experience.