And so it begins... NIL

[SCarolinaCy]

Florida schools hopping in..

Miami, UCF getting team-wide name, image and likeness deals

Less than a week into the NIL era, we’re already seeing its next evolution: team-wide deals

www.tampabay.com

Like attorneys, agents are in the business of making money. Everyone else is a pawn. For every RB that make a few dollars marketing his image, many more will lose their way, amid the noise. (And, be back home flipping burgers.)

 

[cyfan21]

So does this mean EA’s NCAA Football will be back?

 

[Mr Janny]

So does this mean EA’s NCAA Football will be back?

Yes, but they announced that quite a while ago.

 

[JM4CY]

Like attorneys, agents are in the business of making money. Everyone else is a pawn. For every RB that make a few dollars marketing his image, many more will lose their way, amid the noise. (And, be back home flipping burgers.)

Honestly, this makes me think Campbell has a selling point here as a coach. From what he says and what we know, I believe he has a deep desire to genuinely help young men set themselves up for success long after he’s done coaching them. This money stuff is gonna be a mess and a hell of a thing for young kids to manage and manage appropriately. It’s a blessing and good thing in some ways but can quickly be pissed away and screw up your goals. As a parent, I would want to know the coaches of my kid is going to lead them through it well and keep their head from getting in the clouds about all of this. I believe Campbell and his staff have it as a priority to do this before all of this NIL stuff happened and this will continue hardcore in the future.

 

[Mr Janny]

The Supreme Court just poured gas all over the tinder pile known as college sports ... and issued matches to every student athlete. It only took one or two matches to burn the whole thing down. Enjoy the view over the next couple of yeats ... this isn't about selling t-shirts..it is about hard cash corrupting recruiting and changing the focus from education of student athletes to turning bucks.

You're not serious, are you? The biggest change here is that people are no longer able to delude themselves that big time college sports has some grand altruistic purpose other than making money. It's a business, and a lucrative one, and it has been for a long time. NIL didn't change that. It just helps tear down the facade.

 

[BryceC]

The Supreme Court just poured gas all over the tinder pile known as college sports ... and issued matches to every student athlete. It only took one or two matches to burn the whole thing down. Enjoy the view over the next couple of yeats ... this isn't about selling t-shirts..it is about hard cash corrupting recruiting and changing the focus from education of student athletes to turning bucks.

Did you just wake up from being cryogenically frozen in 1962? Hard cash has corrupted recruiting and changed the focus from education to turning bucks for literally decades.

 

[Cyclonepride]

Hope Purdy makes a mint on the Brocktober shirt (that was an immediate purchase for me)

 

[RealisticCy]

This sucks. Let's say this NIL was in effect last summer. Breece Hall sees what is going on with other schools that have the backing of local corporations paying more for shoe deals, 10 second ads, etc. Since no penalty for transferring, he transfers to one of these schools for his junior year. Our team loses a couple more games than would have with Hall doing his stud things. Silver lining - one our players has a breakout year for 4th team All American. He transfers too at the end of the year. Rinse and repeat.

It is going to be hard to invest in season tickets, donations, continuing to see players leave. I see Pollard and other ADs spending a lot of time having to recruit local corporations to endorse players. I am sure they are thrilled with this part of their job description.

Kind of like athletic departments spend all kinds of time recruiting local corporations to buy advertising in Jack Trice/Hilton, fund facilities improvements, and sponsor all kinds of stupid commercial break jumbotron nonsense during games?

It's always been about money....the only difference now is that the athletes involved are treated more similarly to the people that have been benefitting off them for years: they can make some money and are free to pursue the best opportunity for themselves.....what a concept.

 

[BryceC]

I see Pollard and other ADs spending a lot of time having to recruit local corporations to endorse players. I am sure they are thrilled with this part of their job description.

I highly doubt this. It's a conflict of interest, Pollard and the other AD's are busy trying to recruit local corporations to give the AD money and that's been part of the primary job description of athletic directors for a very long time.

It'll be on the players to figure out how to make money on NIL, and there will be several 3rd parties and a cottage industry set up to help them do it.

If the NCAA was smart, they could have set all of this up and regulated it. Instead, they sat on their hands when it became obvious this was going to happen and now it's going to be the wild west. Again, people want to talk about how this is going to ruin everything, and guys like Mark Emmert who get paid 2.7 million dollars a year could have done something about this. Instead, he just did... nothing. That's the kind of leadership you look for when you're paying a guy almost 3 million dollars a year.

 

[CapnCy]

Honestly, this makes me think Campbell has a selling point here as a coach. From what he says and what we know, I believe he has a deep desire to genuinely help young men set themselves up for success long after he’s done coaching them. This money stuff is gonna be a mess and a hell of a thing for young kids to manage and manage appropriately. It’s a blessing and good thing in some ways but can quickly be pissed away and screw up your goals. As a parent, I would want to know the coaches of my kid is going to lead them through it well and keep their head from getting in the clouds about all of this. I believe Campbell and his staff have it as a priority to do this before all of this NIL stuff happened and this will continue hardcore in the future.

That's a great point....that as this settles in CMC will see it as a way to teach/set up for success later. I know many of the guys get started on master's degrees while playing and in the similar fashion, could see him using the rules/options to help the guys invest in their future.

It will be curious to see this is like in a year or two after a recruiting cycle and the newness wears off. I just saw Breece/Brock are doing a signing at a local store for $35 an item...sure, that'll pad their pockets....but at some point the market will be saturated locally and they may be better off using their time/energy for "bigger fish" vs that (or maybe use their influence and it's Breece and the offensive line (to get them some money).

I also wonder about what we are seeing in schools like the U in Miami...sponsors giving ALL players a $500 a month cut...who is organizing that (are a few guys on the team doing that?) and will a business like that do that in two years or will they see it's not worth the investment? Fascinating stuff. As what if, say, Case IH decided to put their money toward players vs the "red zone?" lol....ISU wouldn't want that as they get no cut.

 

[NorthCyd]

it is about hard cash corrupting recruiting and changing the focus from education of student athletes to turning bucks.

 

[Mr Janny]

That's a great point....that as this settles in CMC will see it as a way to teach/set up for success later. I know many of the guys get started on master's degrees while playing and in the similar fashion, could see him using the rules/options to help the guys invest in their future.

It will be curious to see this is like in a year or two after a recruiting cycle and the newness wears off. I just saw Breece/Brock are doing a signing at a local store for $35 an item...sure, that'll pad their pockets....but at some point the market will be saturated locally and they may be better off using their time/energy for "bigger fish" vs that (or maybe use their influence and it's Breece and the offensive line (to get them some money).

I also wonder about what we are seeing in schools like the U in Miami...sponsors giving ALL players a $500 a month cut...who is organizing that (are a few guys on the team doing that?) and will a business like that do that in two years or will they see it's not worth the investment? Fascinating stuff. As what if, say, Case IH decided to put their money toward players vs the "red zone?" lol....ISU wouldn't want that as they get no cut.

I agree, I don't think what we're seeing now is representative of what things will be like long term. NIL rights for college athletes is brand new. There's a lot of buzz about it, and you're seeing a lot of splash deals being made. As this goes forward, the deals get less newsworthy, and so maybe the amounts taper off. Or maybe not? It's hard to say what will happen once the novelty wears off.

 

[DeereClone]

I highly doubt this. It's a conflict of interest, Pollard and the other AD's are busy trying to recruit local corporations to give the AD money and that's been part of the primary job description of athletic directors for a very long time.

It'll be on the players to figure out how to make money on NIL, and there will be several 3rd parties and a cottage industry set up to help them do it.

If the NCAA was smart, they could have set all of this up and regulated it. Instead, they sat on their hands when it became obvious this was going to happen and now it's going to be the wild west. Again, people want to talk about how this is going to ruin everything, and guys like Mark Emmert who get paid 2.7 million dollars a year could have done something about this. Instead, he just did... nothing. That's the kind of leadership you look for when you're paying a guy almost 3 million dollars a year.

I don't see it as a conflict of interest. ADs would be fools to not recruit businesses to divert funds from the AD general budget to paying players essentially on behalf of the AD.

Your naive take on this is the exact mind-set that I fear our entire AD will have, which will hurt us. We need to be on the phone with every corporate sponsor, getting them to pay players for their NIL vs putting more money into facilities. The biggest recruiting tool going forward will be average NIL deal for the team, top 10 NIL deals on the team, etc. Others will push it this far and farther, while we play it really conservative.

 

[Dandy]

I'm all for the NIL payments making sense, like if a stud QB wants to get paid like say Johnny Manziel.

I don't understand the blanket, whole-team payments that go to back-up place holders.

 

[Mr Janny]

I don't see it as a conflict of interest. ADs would be fools to not recruit businesses to divert funds from the AD general budget to paying players essentially on behalf of the AD.

Your naive take on this is the exact mind-set that I fear our entire AD will have, which will hurt us. We need to be on the phone with every corporate sponsor, getting them to pay players for their NIL vs putting more money into facilities. The biggest recruiting tool going forward will be average NIL deal for the team, top 10 NIL deals on the team, etc. Others will push it this far and farther, while we play it really conservative.

I believe you are right. I'm not sure to what degree that the schools are allowed to broker these deals. The NCAA wasn't terribly clear in their directive, but there's plenty of room for good AD departments to facilitate things.

 

[cayin]

I feel like if a school is willing to arrange deals to try to reel in players through donors/boosters then that school was probably already paying players before all of this passed

yep but with NIL it is additional money ON TOP of what they were already doing.

 

[isufbcurt]

Are the NIL "donated" dollars tax deductible? Unless the recipient is a charitable organization, probably not.

They are deductible if it is a business paying it. For example Curt Schroeder CPA can pay these players and use it as an advertising expense.

Curt Schroeder the person can pay these players but can't count it as a charitable donation. BUUUTTTTT it depends on your risk tolerance if you want to deduct it as a charitable donation.

 

[isufbcurt]

I also wonder about what we are seeing in schools like the U in Miami...sponsors giving ALL players a $500 a month cut...who is organizing that (are a few guys on the team doing that?) and will a business like that do that in two years or will they see it's not worth the investment?

There are a lot of donors out there (Maybe not at ISU) that have businesses that make lots of money who want their team to be the best and they will pay whatever they want to make that happen. Winning makes it worth their investment.

 

[HFCS]

They cant it has been talked about relentless on sports talk. it has to be fair market value

Isn't market value whatever a fan/booster is willing to pay?

If an Alabama player gets a million for something frivolous and a uSC player gets more than a million for the same, that's the market at work.

 

[DeereClone]

I'm all for the NIL payments making sense, like if a stud QB wants to get paid like say Johnny Manziel.

I don't understand the blanket, whole-team payments that go to back-up place holders.

I think that was just to make a splash and be different on the front-end of this deal. If they took the same money and paid the top 5 guys on the roster it wouldn't have had the same attention as the whole team deal. Smart move.