So wouldn't schools located in lower population states like Iowa be at a disadvantage because there is not as many businesses as the higher population areas? For example, if one school is close to 500 business and the other is close to 200 businesses it would seem there are more opportunities for kids to earn more money if they go to higher population areas. Nebraska is a lower population state, but their fan base will do whatever it takes to help the players with NIL. Plus, they do not have another school in state to compete with like we do.