but I think this has a chance to amplify what is already there. Plus this will put some schools that are not blue bloods into an advantageous situation they were not in prior to the NIL. For example, Boston College resides in a metro area of 4.6 mil. Boston College really doesn't have that much of a following in that city. They don't have a rabid fan base like ISU, they only get about 40,000 per game. But the opportunities for NIL at BC dwarf Iowa State. So it's not the bluebloods that are already rich and will get richer that is the issue, well it is an issue, but the greater issue is now location will give some programs huge opportunities compared to others.