You are completely wrong, it did exactly what it was supposed to do.
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Big Ten Network hits the NYC jackpot worth tens of millions of dollars
When the Big Ten added Rutgers and Maryland, the college sports world scratched their collective heads. Here were two schools that had little to no previous connection to the conference, a mediocre athletic resume (especially where it counts in football), and a distant geographic relationship...awfulannouncing.com
I didn’t know anyone was arguing about the value to the big 10 network and basic cable Rutgers had 10 years ago.