Ok, I'm going to throw this out here:
I keep hearing the "ISU will not go to the B1G" crowd using this as their argument: The B1G already has the state of Iowa covered and we will gain no additional viewership by adding ISU.
So here is my question: How many ISU fans watch the Hok football team every weekend religiously? If everyone answers YES, then it is true, the B1G network does not gain any more viewers than it already has.
My answer is I DO NOT watch the hoks play. Once I watch ISU game, I move on with my saturday and get things done around the house or peek into other Big 12 games. If ISU ends up in the B1G, the network gains me as a paying customer.
What say you?