This is correct. It’s not so much about “keeping up” with the SEC in terms of a traditional conference setting. That simply won’t happen. There’s not a realistic expansion plan that’s going to match Alabama, Georgia, OU, LSU, Florida, and Texas.
I don’t think the Big 10 Presidents are going to risk killing the golden goose to get in as race with the SEC. The reality is with as large as the money has been for so many years, the marginal utility of additional dollars to schools and success is very small.
I don’t know what plans do this best, but if the Big 10 can preserve similar dollars per team that they have now while preserving a broadly popular CFB, then their top teams will have no problem competing, especially if there are ample opportunities for players to cash in on NIL from outside sources.