How can you not know that? It's a big-time league full of programs with so much media value. Just brimming with value. Just wait when LA no longer has beaches and other stuff to do then people will go to the games and start watching.
I'm getting giddy thinking about THE ALLIANCE. Just imagine UCLA vs. Nebraska. I know the teams are struggling a bit, but we're talking about two absolute blue bloods.
If the Lakers and Dodgers didn’t exist CFB would be like the fifth or sixth most popular sports events/teams during the fall behind the Rams, Clippers, Kings and the two MLS teams.