The only thing I can think of is he's trying to set up a deal where the remaining Pac-12 schools (and potentially some more schools) sign a new GOR-like agreement to stick together and he floats them short-term (to make sticking with the conference and other appealing schools join), then he gets back-end later in the deal. He would work in conjunction with the ESPN and conference to get their revenue up short-term (probably including some kind of Nike deal and potentially even cold, hard cash) to basically will the Pac-12 to be the third major conference. In exchange, he would get some of the TV money later in the deal when the Pac-12 is established as the third major conference.
I'm not saying it would work, but there's probably a path there.
Knight isn’t spending to prop up PAC.
If he’s spending cash, it will be to allow BIG to add Oregon, UW, and Stanford. His money will be used to replace the would-be bump from ND that was going to pay other schools. Or, similar to ESPN’s longhorn network subsidy to keep UT in Big 12, but in this case to get Oregon in BIG
It’s the same dynamics as why the networks are consolidating. Why spend what is needed to prop up a conference of 10 schools, when you can spend that on 2-4 to subsidize BIG move?
There is no return on propping up PAC- long term it’s only getting worse from here without LA. There is return on covering the cash shortfall of adding 2-4 PAC schools to BIG, allowing that conference/networks to gain macros such as more base pay from new CFP and likely CBB postseason. Having a stake in this new P2 far more likely to pay off for Knight and Nike
There is a number that a sponsor could pay to get 4 more PAC to BIG. It just needs to be more palatable than a donation (although it would have been better for espn had they done that over LHN). My guess is Knight, if BIG accepts, buys some of the BTN (maybe from FOX) plus Nike being a title sponsor of this new national conference- NIL on conference level.
Warren wants to be bold and aggressive- lettinga non-network investor to fund it as the premier conference is basically what Fox is to BIG- spending money to build that conference in order to make more in advertising
If nothing else, that is adding competition to ESPN’s PAC only bid. Conversely, saying you’ll cover what ESPN doesn’t for PAC is the opposite of that- giving ESPN incentive to lower offer.
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