I would aim to have one incredible bar/restaurant/brewery that can thrive year round then bring in food trucks for events so the one eating establishment doesn't limit things. I'm sure they've thought of that and it seems there's unlimited space for it.
I feel like if downtown Ames had always been where Welch is or where "CyTown" is this kind of thing would've happened organically. Incredible they are doing something to make it happen now. Also at this point if somebody doubts JP I have to wonder what planet they've been living on or if they're some kind of secret Iowa/KU/Nebraska fan.
It looks to me like they are going to have Toppling Goliath on the south end, and then two more bars/restaurants on the northern end on either side of the amphitheater, correct?